Subliminal advertising

You don't need to be an Ad Wizard to know that the advertising world is undergoing a rapid metamorphosis. All you need to do is drive down the El Camino Real a few blocks until you see a wired Mexican wearing headphones waving a yellow sign...

The advertising business hits a new low every day. Sure, subliminal advertising has been a hot topic for years, but when a television commercial disguises a marketing tactic as a legal and healthcare disclaimer, has the advertiser crossed the line?

I laugh everytime I see this commercial. You know what I'm talking about, it's the Cialis spot where they warn the audience about the condition of Priaprism, the condition of having a hard-on for more than four hours.

Most people would fall asleep during this commercial, but once the voice-over mentions a four-hour erection, the audience can't hep but ask, "What did I just hear?" And the advertiser wants us to. More than the Eli Lilly attorneys want to warn against the side effect of priaprism, the Cialis marketing team wants its product to be the most closely associated to the four-hour erection.